There’s tons of articles out there with ‘hacks’ on how to get on a playlist.
Some artists get handpicked by Spotify, Apple Music or Deezer playlist curators. They get tons of plays overnight. And sure, they get a spike in revenue from being heavily streamed. But I’d be lying if I told you there is a guaranteed, quick and easy way to achieve that.
Once you release your music, you have to promote it. Otherwise it’ll collect digital dust and no one will listen—let alone playlist it. All good promotion starts organically, from great music and a real feeling.
The way we discover and listen to music has changed. Algorithms are now heavily involved. They’re serving us personalized playlists. They’re breaking artists who have data to back up their success.
But the most important thing to remember is that the human element hasn’t totally disappeared—even from the most data-driven streaming platforms.